Everything you need to know about Ad Extensions

 

Everything you need to know about Ad Extensions

What is an Ad Extension?

Additional informational pieces that typically expand advertisements in order to make them more useful for users are known as Ad extensions. They usually include numbers, links from the business’s website, and seller reviews. When selecting an ad extension, you must pick an extension that can be healthy for your advertising campaign, i.e., that helps your business to meet its goals.

The general rule is that you can benefit from ad extension options with absolutely no additional cost.

There are two types of ad extensions. One is automated ad extensions, and the other is manual ad extensions. Automated ad extensions mean that the extension information will be automatically added to your ad by AdWord. It includes click to call and automated calling, and site link extensions. Whereas, manual extensions means that you are allowed to choose and customize the ads based on your preferences.

If you are someone living in Dubai, contact any web design Dubai agency, and they will let you know how Google ad extensions can benefit your business.

Best Ad Extensions That You Should Not Ignore

Sitelink Extensions

Want to transfer web traffic directly to a certain page on your website? Then Google AdWords site links are exactly what you are looking for. These ad extensions serve as additional links in any advertisement and help potential customers to visit a specific page on the seller’s website directly.

Want to know what site link extensions allow you to do? Here’s your answer.

●       They allow the sellers to measure clicks that take customers to specific website pages and help them to understand customer preferences.

●       You are allowed to run ad campaigns that are short-term to deep web pages of your site and enable you to run seasonal campaigns easily.

●       You can create site links for mobile users, specifically.

 

Callout Extensions

With callout extensions, you are enabled to add some extra descriptive content in your text ads such as certain business attributes, services, and products that will display below your advertisement on the Google Search Network.

They indeed appear as if they are site links, but the truth is that they cannot be clicked. They can be considered as some extra bullet points or some extra information to catch customers’ attention.

Why Use Callout Extensions?

●       Callout extensions are easy to implement.

●       They appear as plain text, and they need no link to direct customers to specific web pages.

●       They take benefit of the additional ad space that exists within the Google Search Results.

●       They allow you to display important details about your business, such as your unique products, services, or offerings.

●       Callout extensions are available at absolutely no additional cost.

●       They allow for enhanced flexibility as you are enabled to change the account without requiring you to edit each ad text individually.

Click to Text Extensions

Click to text extensions help you effectively target mobile audiences. They pave the way for your business to be discovered by many active users as they can get in touch with your business intuitively in a way that suits their comfort.

Your AdWords campaign will show a call to action ‘send us a text’ that will allow the mobile audience to take direct action.

What Are Some Benefits of Click to Text Extensions?

●       They allow mobile users to interact with the ads proactively. Hence they are exceptional when it comes to lead generation clicks.

●       Some user groups prefer sending a text message rather than making a phone call or some other sort of inquiry.

●       Some researches have shown a greater click-through rate (CTR) for mobile users.

Call Extensions

Call extensions provide customers with an easy way to connect with the business by making direct calls from within the google search results. These can be combined with various other extensions such as location extensions and callouts extensions to enhance the effectiveness of your ad campaign. Computer and mobile users will see different layouts, but it does not affect how users interact with these extensions.

Here are some straightforward benefits of Call extensions

●       If you are a business that values communication through phone calls, call extensions will help you drive the right sort of conversation.

●       With call extensions, you can achieve a report that shows the number of calls that your ad campaign has driven. It enables you to evaluate your ROI.

●       You can easily schedule your call extensions and make them appear at certain specific times in order to accommodate your business better.

Review Extensions

You might have seen ads that display gold stars or other types of rating details; these are called review extensions. Review extensions indeed help businesses to boost their growth by adding additional information that attracts customers’ attention. Users can click through on these ratings to see the source of the reviews. Google reports that clients have experienced a more than 15% increase in their click-through rate by using review extensions.

How Do You Add Extensions to Your Campaign?

It is easy to create extensions, but it is easier to add them to your ad campaigns.

When you are creating an ad, you will see the ‘Ad Extensions’ section at the bottom of the initial stage, where you are required to create the ad campaign itself. There you can select the extension that you want to use, or you can create a new extension. You will be shown a preview of how your ad will appear to the users, once you are satisfied with its appearance, continue creating your ad as you would normally do.

Conclusion

Google ad extensions do not cost you anything, and they only benefit your business and boost your brand’s growth. The more visible your ad is the more attention it will capture. Adding extra information in your ad will help you to uniquely build your image and let people know about your business better. The good news is that you can add multiple extensions to each ad campaign. To be better said, google ad extensions serve as valuable tools to boost your business’s growth and build a strong brand identity online.

Author’s Bio:

Count Miler is a content writer working since past many years. He is now working for leading web design Dubai Company, Digital Gravity. Count Miler is dedicated person who likes to spend his spare time reading books & research related to computers.